Social Media Marketing
To tackle the challenge of strengthening and continuing the growth of the Lug community. I helped curate posts, often helping with visual brainstorms and creative directing photo shoots to create content for Instagram, Facebook, and our online store.
On Facebook and Instagram I regularly ran campaigns such as "The Battle of Lugnuts" - a competition where our most avid customers went head to head posting photos of their Lug collections to win a new bag. Teasers for new products, post schedules, social media reports, were all a part of the job.
The Opportunity
Social Media Campaigns
Influencer Collaborations
Working with influencers across North America, I gained experience in public relations communicating in multiple collaborations at once to build our brand's image and target a certain demographic of consumers.
